CoachLogik: The Strength Coaching Platform Built by Coaches
CoachLogik is the strength coaching platform for the modern strength coach who wants to use technology to deliver the best results to their athletes.
Who CoachLogik is for (and who it is not)
CoachLogik is not for the gen pop coach. It is not for the gen pop personal trainer. It is not for the trainer who just wants to brain dump a quick workout for 30 minutes to get someone moving and sweaty.
CoachLogik is for the coach who cares about the progressions, cares about the data, and cares about the metrics that drive performance forward. It is for the coach who actually cares about their athletes, giving them quality feedback and making sure they are on the right path. It is for the coach who cares about annual planning and building long-term training cycles. The coach who thinks long, not just tomorrow or next week, but in macro cycles.
That is who CoachLogik is for, and who it is not for.
Why coaches switch
You get the craft back
What makes coaches switch is how quickly they see it in action: they can deliver their programming backed by objective data, and they can focus on being an artist again, an artisan with their craft.
If programming is the craft, we have lost the craft of coaching, because writing programs takes so long and creating a livelihood through coaching is harder than ever before. What we lost in volume coaching is the craft itself. CoachLogik allows you to still coach at volume, to create financial freedom and opportunity, while maintaining the craft that is coaching and programming in its true art form.
"I do not have to do this. There is already a system out there."
Gym owner, 50-athlete weightlifting team
Everything in one place, and no more copy and paste
Once coaches see how easy it is to put it all together, they feel it fast. You do not jump from app to app to do the job. You give feedback, you draw on screen, you connect with your athletes, and you see how much that connection drives athlete adherence and progress. And you never have to copy and paste a set or a week again to make edits. Coaches feel very quickly that it is a difference maker.
"I have never had it so easy to write a program, because the videos are right there, everything is just in the app."
Weightlifting coach, UK
Data built for objective decisions
A lot of apps were built by some tech brain guy and a marketing dude, and unfortunately they just do not give coaches the data tracking and analytics they need to make objective decisions. We knew when building this that we wanted to give coaches all the information they need to write the next block, build the next training cycle, build the macro cycle, build the annual plan.
We do exactly that by tracking volume, tonnage, and distribution of intensity across all weeks, blocks, and years, all of it, and making it easy to see the data you need by movement group, by individual movement, or by training phase.
"Their current app lacks built-in analytics, forcing manual data export just to track volume, intensity, and tonnage."
College strength coach, on the platform he switched from
Built by coaches
CoachLogik's origins are a lot different than most apps.
CoachLogik began as an idea from Max Aita, and he had the guts to go for it. With his frustrations with TrueCoach and his understanding of technology through the apps he had created in the past, he wanted to do something about the issue with coaching apps. He started working with Ankush, our CTO, who worked at Meta with a long history of senior software engineering, and who had a passion for strength training, training under Max as an Olympic weightlifter at his gym in Oakland.
As they worked on what CoachLogik could become, Max texted me one day and asked if I knew any salespeople. I responded, "What are you building, dude? For what?" He showed me the app, and I was blown away. That was in 2024. I loved the direction Max wanted to go, and I came on board.
What is amazing about CoachLogik is that it is not just some meatheads in the back room vibe coding up an app. It is not a marketing guru paired with a developer who wants to make a quick buck. It is a coach who has been coaching in the industry for multiple decades. It is a gym owner and former coach who created financial freedom and prosperity through fitness business and loves helping coaches do the same. It is an engineer who was sick of working for the machine and the bigger companies, and wanted to build something impactful that he had a passion for.
We are different because we are three dudes with specific skills and passions in this space that mesh together extremely well, building the vision we want to build. That is the biggest difference, and you feel it when you use CoachLogik as a coach. Ask any of our coaches in the app. They feel it.
See how CoachLogik compares to TrainHeroic, CoachRx, and TrueCoach →
Frequently asked questions
How much does CoachLogik cost?
Can I migrate from a spreadsheet or another platform?
Migration is easy. If you have programs written in another app, you can screenshot them, download them, or export them, and our Copilot types them into CoachLogik for you. Moving your clients over is simple too: you send them a link, they get onboarded, and they can add their rep maxes and training data, bringing over their history and your movement library.
At the time of writing, we have imported hundreds of videos and we are importing hundreds more until we have a fully fleshed-out movement library. As you import programs using Copilot, your movements get built into your personal movement library, and you can add YouTube links to them if you want.
We have migrated hundreds of coaches, and they will tell you it has been easy. Ask us, and we can put you in touch with a coach so you can ask them yourself. See the no-downtime migration guide →
Does CoachLogik work for teams as well as individual coaching?
If you want to hop on a platform truly built to help coaches do what they love most, that is us. You will feel it. You will see the updates weekly. We overcommunicate what we are building and where we are going, and we take the feedback you give us and build the next thing.
About the author
Zack Bartell is the co-founder of CoachLogik. He scaled his gym to 500+ members and 350 coached athletes, with over 100 lifters coached online. He helps coaches grow their coaching businesses and build financial freedom through strength coaching.