In the ever-evolving world of coaching, technology has been both a blessing and a curse. While software solutions exist to streamline workflows, they often create new inefficiencies, forcing coaches to juggle multiple platforms just to provide quality training. Enter CoachLogik—a coaching platform designed to solve these issues, specifically for barbell sports like powerlifting and weightlifting.

The Birth of CoachLogik

Max Aita, a seasoned coach with years of experience, saw firsthand the inefficiencies of existing coaching tools. In the early days of remote coaching, he relied on spreadsheets, emails, and one-off video feedback sessions. As his roster grew, so did the complexity of managing athlete data, tracking progress, and providing meaningful feedback. The result? A weekly workload that ballooned from a manageable few hours to an overwhelming eight-hour marathon of programming, reviewing videos, and troubleshooting technical limitations.

CoachLogik was born from the need to consolidate these essential coaching tasks into one streamlined platform. Instead of toggling between spreadsheets, messaging apps, and separate video analysis tools, CoachLogik allows coaches to handle everything in one place—saving time, improving client results, and enabling scalability.

Why Another Coaching Platform?

The fitness industry is saturated with coaching platforms, yet most fail to address the real needs of strength coaches. Many are little more than glorified messaging apps with minimal data collection capabilities. CoachLogik, on the other hand, is designed to tackle the core challenges coaches face:

• Data-Driven Programming: The platform goes beyond simple estimated one-rep max calculations. It tracks real metrics—average weights lifted, intensities, volume per movement—to provide an accurate picture of an athlete’s progress.
• AI-Powered Assistance: CoachLogik integrates AI tools to streamline program modifications, generate workout plans, and act as an intelligent co-pilot for coaches. Instead of writing a program from scratch, coaches can leverage AI to generate the framework and fine-tune it for individual athletes.
• All-in-One Functionality: Rather than requiring multiple software subscriptions for training, video analysis, and communication, CoachLogik consolidates everything into a single, user-friendly platform.

Enhancing the Coach’s Workflow

One of the biggest concerns coaches have with AI is that it might replace them. The reality is the opposite—CoachLogik acts as a workflow enhancer, allowing coaches to be more efficient and spend more time focusing on their athletes. Here’s how:

• Faster Programming: AI-assisted tools allow coaches to quickly generate and modify training plans, covering up to 80% of the workload so they can fine-tune the remaining 20%.
• Improved Athlete Interaction: Unlike other platforms where clients have minimal control, CoachLogik allows athletes to make approved modifications, such as swapping exercises, without waiting for coach approval. This eliminates delays and miscommunications.
• Long-Term Planning: The long-term planner provides a bird’s-eye view of an athlete’s training cycles, allowing coaches to map out progressions and peak cycles over an entire year, increasing athlete buy-in and retention.

Why Coaches Are Switching to CoachLogik

For gyms like SoCal Powerlifting, which coaches over 270 clients, CoachLogik is a game-changer. It eliminates redundant software subscriptions and provides a comprehensive solution that streamlines coaching while improving client results.

• Athlete Engagement: With interactive tracking and RPE-based progression, athletes are more likely to log their accessories and follow through on training plans.
• Retention Tools: Long-term planning keeps clients engaged, reinforcing the coach-athlete relationship by showing them the “why” behind their programming.
• Scalability: Coaches can handle larger rosters without sacrificing quality, making full-time coaching a more viable career.

What’s Next for CoachLogik?

Currently in beta, CoachLogik is rapidly evolving based on real-time feedback from coaches using the platform. Upcoming features include:

• AI-assisted program writing that allows coaches to generate and tweak programming with ease.
• Computer vision technology for bar tracking, velocity measurement, and error detection.
• Enhanced team structures for coaching organizations managing multiple clients and coaches.

Who Is CoachLogik For?

CoachLogik is built for coaches at every level:

• Independent Coaches: Those managing anywhere from 15 to 75 clients will benefit from streamlined programming and communication tools.
• Gym Owners and Teams: With built-in team structures, larger organizations can manage multiple coaches and clients with ease.
• New Coaches: With a freemium model that allows up to four free clients, new coaches can get started without financial barriers.